Ben Yehuda 72, Tel Aviv-Yafo

Ben Yehuda 72 is a 15 apartment residential building at the corner of Ben Yehuda Street and David Frishman Street, in the southern part of Tel Aviv's Old North. The Tel Aviv-Yafo municipality approved its building permit, file 20261151, on 30 August 2026. Frishman Beach lies about 350 metres west of the corner, roughly five minutes on foot, and the shops and cafes of Dizengoff Street are the same distance to the east.

The rendering in the permit file shows a white rendered corner block whose commercial ground floor opens onto both streets. Deep balconies line the upper floors, many of them planted. Perforated sliding shutters in white and pale gold screen the windows and terraces. The top level steps back behind roof terraces planted with greenery. Below ground, the permit provides one basement level.

The permit applicant is Avinu Projects Ltd, registered with the Israeli companies registrar under number 513499319. As of October 2026 the developer had published no prices or sales channels for the project.

Counting from the August 2026 permit, the standard schedule for a building of this size places the start of works around December 2026 and delivery around August 2028. These dates are projections and will be replaced by the developer's own schedule once it is announced.